HI, I AM ZARINA. WELCOME TO MY WEBSITE!
My Story
After earning a Master’s degree in Arts, I built a strong foundation in customer service and marketing, developing a deep understanding of user needs and business goals. My growing interest in how design and technology shape meaningful user experiences led me into User Experience Design, where I bring together strategy, empathy, and systems thinking to solve complex problems and deliver intuitive, impactful products.
Beyond design, I am also a dance choreographer and creative leader. I lead a performance group that presents work at international festivals and cultural events across the DC area and throughout the US. Dance has shaped how I lead—teaching me discipline, collaboration, storytelling, and how to guide diverse teams toward a shared vision.
My leadership is grounded in two core values: Integrity and Ownership. I believe in taking full responsibility for outcomes, creating trust through transparency, and leading with intention. I see myself as both a creator and a steward of impact—for teams, products, and users.
Thank you for taking the time to explore my work.
I’d be happy to share more with you.
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What people say:
Horst Frankenberger
Head of Design at FreeWheel (Comcast)​​​
"Zarina brought strong UX strategy thinking, clear design vision, and the ability to turn complex, fragmented experiences into simple and intuitive solutions. She balances customer needs with business goals exceptionally well and consistently elevated the direction of our product work. She thinks systemically, communicates clearly, and brings a collaborative, steady leadership style that strengthens any team. I can confidently recommend her for Design Lead or Product/Project Manager roles. She brings strategic insight, design leadership, and reliable execution — the kind of impact any organization would benefit from."
Anna O'Connor
Senior Design Leader at FanDuel​
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Andre Martins
Founder and CEO at Ocupe.AI
"Zarina is a very dedicated professional that can understand user needs and think creatively about solutions. Working with her during the Springboard Course has been great and she is always open to learn how to make things better."
"Zarina was a Senior Designer on my team, supporting cross-platform initiatives across the Verizon Cloud ecosystem. She is a strong advocate for best-in-class user experience and was a key contributor across product strategy. She stepped into additional leadership roles -onboarding designers, leading cross-functional efforts, and bringing clarity to complex problems. Dependable, strategic and highly collaborative, Zarina consistently demonstrated strong craft and leadership,
and I highly recommend her
for any Design Lead roles."
-A.M. Selvar
"Innovation is born from courage, creativity grows from curiosity, leadership thrives on vision and true teamwork turns all of it into reality."
Personal Statement
As a Senior UX Designer with 9+years of proven leadership experience, I design and scale high-impact digital products used by millions of users, driving measurable improvements across all platforms. My work has directly contributed to increased engagement, improved task success, and multi-million-dollar product growth, while establishing scalable experience foundations for long-term platform evolution.
I specialize in connecting user needs, product vision, and business outcomes, partnering closely with product, engineering, and research to define strategy and deliver end-to-end solutions. At Verizon’s Cloud ecosystem, I led and contributed to complex initiatives that improved usability, reduced friction across core journeys, and aligned design decisions with both customer value and business priorities. I thrive at the intersection of design strategy, product thinking, and team leadership—mentoring designers, influencing stakeholders, and championing user-centered solutions that move the business forward.
Let's Connect
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.